MNO, MVNO and MVNA have become an essential part of the telecom machinery. As customers’ preferences become harder to predict with each passing day, the need for differentiation and branding in services is at an all-time high. Bigger players in the market remain secure in the comfort that they have capital to throw at whenever there is a need to improvise.
But, it is the smaller operators that feel the most uncomfortable when it comes to acclimatizing to the latest market conditions. Therefore, online billing software has become an important requirement of telcos as it lets them monetize complex services quickly, but the question is: Is that enough?
Online Billing Software Alone is not ENOUGH
Even the best billing software alone is not good enough to overcome the obstacles faced by an MVNO during its complete lifecycle. There are operational- and business-related debacles that need to be overcome. And, this can only be done if you have a comprehensive telecom services platform that can meet the present and emerging requirements posed by new tech like IoT and 5G. Have a look at some of the most important features of such a platform:
Quick monetization and launch of services
Conceptualizing a service offering is only half the work done by a telecom operator. The real work starts in monetizing the services effectively. Cross-product offerings, innovative discounts and promotions only work when they are done at the right time. Therefore, it is essential to have a B/OSS platform and online billing software that ensures quick service launch.
Convergence in billing with a centralized charging platform
One of the most important things that every MVNO should expect from a telecom billing platform is convergent billing. Convergence in billing allows for the printing of all service charges on a single invoice. This makes it convenient for customers to analyze their service usage as they do not have to fiddle through multiple bills. Also, it becomes easier for the customer support to handle customer queries and complaints as they have all the bifurcated data ready when the subscribers call in. The overall transparency in billing activity is a key feature of convergent billing that makes it the most suited for modern-day billing.
Integration with legacy systems
If you are overhauling your current telecom services platform and want some of its features/functions to still work with your new system, then it is essential to find a platform that allows for such integrations. Telgoo5 is a revolutionary platform for telecom billing that can be integrated easily with an existing legacy platform of a telecom services vendor.
The power of reporting and analytics
Telecom B/OSS and billing system are the touch points where all subscriber activity is recorded. As the number of subscribers and services are quite large in number, it would be unreasonable to expect an entrepreneur to unearth insights by looking at the raw data. Therefore, it is essential to have comprehensive reporting functionalities for understanding customer behavior. Also, to make the insight-generation process fast, cutting-edge analytics functionality can be added.
Ad-hoc APIs
APIs are the unsung heroes of the modern-day online billing software and B/OSS systems. Telgoo5 offers many APIs that are built to meet the requirements of MVNOs, which can be used to add new functionalities into the existing platform at a moment’s notice.
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